Apr 24

Ram Picks Up World Record for Longest Parade of Pickups

On Saturday, Ram truck owners gathered at the Ram Truck ‘Round-up’ in Arlington, TX, with the goal of breaking the Guinness World Record for the longest parade of pickup trucks. Drivers from more than seven states, as well as Canada, made the trip down to the Lone Star State for this momentous occasion. Break the record they did — Ram narrowly defeated the previous record of a 438 truck line-up by with 451 dedicated drivers cruising down the parade route.

The Ram Truck Round-up was held in conjunction with the 50th Academy of Country Music (ACM) Awards at AT&T Stadium, home of the Dallas Cowboys. As the official truck of the ACM Awards, Ram invited its loyal customers to help celebrate the show’s anniversary by breaking this Guinness World Record.

Drivers started on the East side of AT&T Stadium and traveled 3.2 miles around it and the nearby Globe Life Park grounds. In addition to being a part of this legendary event, participating Ram owners were given exclusive access to live performances, just for them. Not only did they have the opportunity to witness an epic car-crushing demonstration by the Raminator Monster truck, but they also got their own country concert before the awards show even started. Recording artists Kix Brooks, Thomas Rhett, Easton Corbin and the Austin-based band Midnight Social all took the stage.

Those who participated in the Ram Truck Round-up are dedicated Ram fans who passionately support the notion that the automaker builds the best pickups in the industry. If you want the opportunity to see why those 451 Ram owners love their trucks so much, visit our Ram dealership near Lebanon, NH, and take one of our most popular models for a test-drive today!

Dec 30

Ram 1500 EcoDiesel Named Truck of the Year by Esquire Magazine

2015 Ram 1500The Ram 1500 pickup has been a hit with critics and consumers alike, and it’s earned even more praise this month from Esquire magazine. Esquire announced in a December 3 press release that the Ram 1500 EcoDiesel was its Truck of the Year, praising it for its towing power and best-in-class fuel economy.

Esquire’s editors looked through all truck models available for sale in the U.S. market, examining stats while rating the vehicles with an eye for the most important elements of a great pickup truck, including value, functionality, efficiency, versatility and style. The Ram 1500 EcoDiesel stood out from the pack with its respectable towing power and impressive 28 highway mpg rating — no other full-sized half-ton pickup truck has ever scored as well in the highway cycle test.

“This is where the truck tide turns: a full-sized American pickup with a just-big-enough diesel V-6 — the only one of its kind,” Esquire magazine noted. “You get the fuel economy of a small engine, the pulling power of a larger one and the grumble of a working-class diesel.”

“In such a competitive market, we are thrilled to earn a ‘Truck of the Year’ title from Esquire,” said Bob Hegbloom, president and CEO of the Ram Truck Brand. “The Ram 1500 delivers with a winning combination of best-in-class fuel economy and capability and going forward, Ram will continue to set the pace with the best trucks in their segments.”

There are average pickup trucks, and then there is the Ram 1500. Discover the difference today when you come to our Ram dealership in Concord, NH, and take one out for a spin!