Jan 28

New Ram 1500 Duo to Bring More MPGs, Off-Road Capability

Ram 1500 in Concord, NH

Blending class-leading fuel economy with impressive capability, the current-generation Ram 1500 pickup truck appeals to buyers at both ends of the performance spectrum, and that dual threat was highlighted by the debuts of two new models at the Detroit Auto Show this month. On one hand, the 2015 Ram 1500 EcoDiesel HFE will extend the nameplate’s fuel-economy leadership by one mile per gallon on the highway, and on the other, the 2015 Ram 1500 Rebel will provide buyers with an aggressive new off-roading option in the full-size truck segment. 

By featuring aerodynamic upgrades like class-exclusive wheel-to-wheel side steps and a tri-fold tonneau cover, the Ram 1500 EcoDiesel HFE will raise the bar on fuel economy in its segment from 28 mpg to 29 mpg on the highway. When the new model goes on sale late in the first quarter of this year, buyers will also receive a unique trim on the Ram 1500 Tradesman Quad Cab four-door body, including 20-inch wheels and a 6-foot 4-inch bed. They will also be able to opt for a body-colored fascia pulled from the Ram Express model.

“Both of the new Ram 1500 models will allow buyers to stand out from other owners stylistically, but more importantly, they’ll let drivers either go farther between fill-ups or farther off the beaten path,” said Brian Duval, general manager of Bob Mariano Chrysler Jeep Dodge Ram, a Ram dealer in Concord, N.H. “The EcoDiesel HFE model will be 12 percent more fuel efficient than its closest competitor in the full-size segment, while the Rebel model will bring a long-anticipated off-road option to fans of the Ram 1500.”

Leveraging the Ram 1500’s segment-exclusive air suspension, the 2015 Ram 1500 Rebel receives an extra inch of ride height to tackle greater approach, departure and breakover angles. The steering has been recalibrated for that increased ride height, which combines with 33-inch Toyo Open Country A/T all-terrain tires to give the Rebel model a best-in-class ground clearance of 10.3 inches. Other performance upgrades include specially tuned Bilstein front and rear shocks, skid plates and tow hooks. When it arrives at dealers in the second half of this year, the Ram 1500 Rebel will sport a bold exterior design that will be distinguished by new black-bezel projector headlamps, a blacked-out front grille, black front and rear bumpers and black wheel-arch moldings.

Dec 30

Ram 1500 EcoDiesel Named Truck of the Year by Esquire Magazine

2015 Ram 1500The Ram 1500 pickup has been a hit with critics and consumers alike, and it’s earned even more praise this month from Esquire magazine. Esquire announced in a December 3 press release that the Ram 1500 EcoDiesel was its Truck of the Year, praising it for its towing power and best-in-class fuel economy.

Esquire’s editors looked through all truck models available for sale in the U.S. market, examining stats while rating the vehicles with an eye for the most important elements of a great pickup truck, including value, functionality, efficiency, versatility and style. The Ram 1500 EcoDiesel stood out from the pack with its respectable towing power and impressive 28 highway mpg rating — no other full-sized half-ton pickup truck has ever scored as well in the highway cycle test.

“This is where the truck tide turns: a full-sized American pickup with a just-big-enough diesel V-6 — the only one of its kind,” Esquire magazine noted. “You get the fuel economy of a small engine, the pulling power of a larger one and the grumble of a working-class diesel.”

“In such a competitive market, we are thrilled to earn a ‘Truck of the Year’ title from Esquire,” said Bob Hegbloom, president and CEO of the Ram Truck Brand. “The Ram 1500 delivers with a winning combination of best-in-class fuel economy and capability and going forward, Ram will continue to set the pace with the best trucks in their segments.”

There are average pickup trucks, and then there is the Ram 1500. Discover the difference today when you come to our Ram dealership in Concord, NH, and take one out for a spin!

Nov 28

It’s the Season for Giving, and We’ve Got Plenty of Gift Ideas

Mopar Gifts
‘Tis the season for giving at Bob Mariano Chrysler Jeep Dodge Ram, and we want to help you make sure all the Mopar fans on your list are covered. There’s something just right for every car-nut and enthusiast on your list, whether you’re shopping for your cousin who depends on his or her sturdy old Ram truck to get a day’s work done or your dad who’s obsessed with his 100th Anniversary Edition Dodge Charger.

We’ve made a few suggestions for gifts that we think your friends and family might like, but there are plenty of items available for men, women and children. Not only can you purchase genuine Mopar items from www.wearmopar.com, but there’s also a great selection of merchandise available from www.life.dodge.com and www.srtshop.com. You’ll be able to cross all the Chrysler, Dodge, Jeep and Ram fans in your life off your shopping list in just a few clicks. Best of all, they’ll all rave about their gifts! Check out some of the items we’re most excited about:

Hemi Engine Blueprint Reproduction

In celebration of the 50th anniversary of the 426 Race HEMI engine, Mopar is releasing a unique, limited-edition poster that commemorates the beginning of this iconic powerplant. The blueprint is actually an old treasure that was dug up from Mopar’s company archives. The A864 Hemi Cylinder Block Line drawing was then professionally photographed and transferred onto a sturdy backing material, making it a gift that will last. Each copy comes with a letter of authenticity signed by Tim Hoover, the father of the Hemi, and Pietro Gorlier, President and CEO of Mopar. Order yours quickly though, because only 50 copies are available!

Mopar Epoch Jacket

The Mopar Epoch Jacket is reserved for those who truly love to show their pride in the cars they drive. If you’re looking for something to keep your giftee warm and cozy all winter but still emanates tough-guy appeal, this jacket is just right. Its exclusive custom design features the Mopar logo right on the chest and an American flag on the sleeve, so the wearer can show his love for the stars and stripes, too.

Mopar Pandora Charm

Ladies who appreciate the high-performance of vehicles powered by Mopar and the stylish designs they offer can wear their brand loyalty right on their wrist. This 100% sterling-silver Mopar Pandora charm is perfect for devout Mopar fans who like to show off their pride.

1970 Dodge Challenger 426 HEMI – 1:24 Scale

It’s never too early to show the kids how much fun driving a Mopar-powered vehicle can be. Kids on your list will love this incredibly cool replica of the iconic Dodge muscle car. Whether they’re budding Mopar fanatics who choose to display it proudly or they want to race the model car against their friends’, the Challenger is always a winner.

Of course if you’re in a really generous mood, you can purchase a brand-new Chrysler, Dodge, Jeep or Ram for someone lucky on your list. If that’s the case, stop by our Dodge dealership in Concord, NH to see our selection!

Oct 29

Dodge Revisits Legend with New Ad Campaign

Dodge has been crafting high-octane driving experiences for generations, and with the new 2015 Dodge Challenger, it just might have created its greatest muscle car yet. But such greatness came from humble beginnings, when two siblings from Michigan created Dodge Brothers Motor Car Co. in 1913. A new series of commercials looks back at the Dodge brothers and imagines how their lives may have been.

In “Ballroom,” the first commercial in Dodge’s new series of advertisements that premiered earlier this month, John and Horace Dodge are seen throwing a lavish party after releasing their first automobile. The ad ends with a shot of the powerful 2015 Dodge Challenger parked next to 1915 Dodge Touring models. The Challenger speeds away as the narrator declares, “100 years later, this is how their spirit lives on.”

In a statement, Chrysler Chief Marketing Officer Oliver Francois said, “Dodge has a very specific DNA, a bloodline that traces back to the Dodge brothers’ passion for making great cars. The new campaign captures the spirit of innovation and enthusiasm the Dodge brothers had when they founded the brand 100 years ago.”

Check out the ad and let us know what you think! Then, honor the Dodge boys’ legacy of excellence by test-driving the 2015 Challenger at our New Hampshire Dodge dealership!

Sep 30

We’ll Soon See Twice as Many Ram 1500 EcoDiesel Pickups Thanks to Big Sales Success

Ecodiesel engine

There’s no denying that Ram knows how to make a truck. Business is booming for the automaker thanks to its increasingly popular light-duty pickup truck. Ram 1500 sales are up 21 percent through August while competing brands are seeing gains or losses of less than two percent, and the EcoDiesel trim is a major factor in Ram’s sales boom. This success has led Ram to announce a change to its truck assembly process: production of the Ram 1500 will grow from 10 percent of all Ram light-duty pickups to 20 percent!

“Chrysler’s Ram division has been on a tear as the truck market heats up, and the company tries to take advantage of Ford being in transition between its old and new F-Series,” Michelle Krebs, senior analyst at AutoTrader.com told the Detroit Free Press. “In fact, Chrysler is running into capacity constraints with a number of models.”

Looking at the 1500’s great features and vehicular design, it’s no wonder that Ram has had to double down on production to keep up with demand. Customers love the 28 highway mpg returned by the 3.0-liter EcoDiesel V6 light-duty diesel engine. In fact, Ram 1500 owners can benefit from better fuel economy than any full-size pickup can offer. This is partly due to the fact that gasoline engines typically get 30 to 35 percent worse fuel economy than comparable diesel engines. Owners of the EcoDiesel-equipped Ram 1500 win out with a superior diesel engine and Ram’s signature blend of comfort and rugged performance. Simply put, buying the Ram 1500 is a no-brainer!

Why not find out what all the fuss is about? Come to our Ram dealership in New Hampshire today to take the Ram 1500 out for a test-drive!