Each year, the American Music Awards (AMA) features the best musical artists, producers and executives. This year’s show, which was held on November 22 in Los Angeles, not only featured some amazing singers and songwriters, but it showcased a variety of vehicles from FIAT Chrysler Automobiles, too.
FCA was the official automotive sponsor of the AMA telecast for the second year in a show. The company collaborated with the world’s three largest music companies: Universal Music Group, Sony Music and Warner Music Group to produce unique commercials that aired during the broadcast. The brand also used the hashtag #DriveTheBeat to foster conversation around the TV spots. According to an FCA press release, the purpose of these ads was to expose car fans to new music while introducing music fans to quality American vehicles, building all of the involved brands.
The first project FCA took on was an alternate music video for “One Call Away” by Charlie Puth that featured Brett Eldrege, Ty Dolla $ign and Sofia Reyes. This commercial also had cameos from the Dodge Challenger, Dodge Charger, Ram Rebel and Jeep Renegade, among other FCA cars. Another spot focused on Sony Music’s group Pentatonix and its hit “Sing.” Interscope (Universal Music Group) and FCA worked on a commercial that paired four artists with FCA brands. Tory Lanez represented Dodge, Skylar Grey was the face of Ram, Pia Mia symbolized Jeep and BØRNS was the artist for Chrysler.