Oct 29

Dodge Revisits Legend with New Ad Campaign

Dodge has been crafting high-octane driving experiences for generations, and with the new 2015 Dodge Challenger, it just might have created its greatest muscle car yet. But such greatness came from humble beginnings, when two siblings from Michigan created Dodge Brothers Motor Car Co. in 1913. A new series of commercials looks back at the Dodge brothers and imagines how their lives may have been.

In “Ballroom,” the first commercial in Dodge’s new series of advertisements that premiered earlier this month, John and Horace Dodge are seen throwing a lavish party after releasing their first automobile. The ad ends with a shot of the powerful 2015 Dodge Challenger parked next to 1915 Dodge Touring models. The Challenger speeds away as the narrator declares, “100 years later, this is how their spirit lives on.”

In a statement, Chrysler Chief Marketing Officer Oliver Francois said, “Dodge has a very specific DNA, a bloodline that traces back to the Dodge brothers’ passion for making great cars. The new campaign captures the spirit of innovation and enthusiasm the Dodge brothers had when they founded the brand 100 years ago.”

Check out the ad and let us know what you think! Then, honor the Dodge boys’ legacy of excellence by test-driving the 2015 Challenger at our New Hampshire Dodge dealership!